My Role
Principle UX designer, working with a developer, to design a Cross-platform app with Figma. The app is programmed with Claude for Android.
I'm responsible for its digital presence from the branding to the app's design lifecycle and release.
We are building an app that allows golfers to track their games, and compare their scores to PGA Average.
LOGO CONCEPT
The curved lines of the logo resemble a golf ball and an albatross mixed. It symbolizes the flight of the golf ball, encouraging players to improve their game.
Direction
The app is going to be designed and tested for intuitiveness, effectiveness, and visual hierarchy to achieve the best possible user experience.
