My Role
Junior UI/UX Designer
Scope
I was helping create the responsive screens based off of the desktop screens
Project Summary
DRF Sportsbook allows users to preview games, compare teams, and place bets all within one app. DRF Sportsbook is live in Iowa, and provides live updates on all your favorite sports & leauges.
User Goal
Ability to view live game stats, and compare their favorite teams at the fingertips.
Key Performance Indicator (KPI)
Engagement with the dashboard - measured by how users interact with the app's feature to compare/view the team stats easily.
Responsive Views
My role in this project was to design responsive views for mobile and tablet based on the desktop screens. We successfully launched a site that allows users to compare stats of competing teams, and bet on games.
Outcome
Increased the account creation and login rate for the app through UI improvements. The data in the dashboards was easy to read.
What I Learnt
I've learned that the users enjoyed having an interface where they were allowed to perform many actions while keeping their crosshairs set on one goal they want to achieve.
